Promoting your website

Not promoting your website and your domain name? It’s like keeping your best sales and customer reps hidden in a back room. Many organizations make the mistake of assuming that, if they build their website, somehow just come to it. If only that were true! Like anything else, you must promote your website if you…

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Reasons why you need a website

So you don’t think you need a website? (Think again.) As a web designer, I’ve heard all kinds of reasons business people give for why they don’t need a website. Although I don’t think that a website is always the key to business success, I do think that many people may be missing great opportunities…

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How your website is found on Google

What is Search Engine Optimization (SEO) and what is Search Engine Marketing (SEM). This brief video explains these. In our opinion, both are important. Both help bring people to your website. However, only Search Engine Optimization also assures that when visitors reach your site, they will find the site to be relevant to what they…

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Growing your email marketing list

Email marketing can be very effective if you do it “right” and gather email addresses yourself instead of buying a list. If you don’t have a newsletter yet, start one. People always want to learn more about their topic of interest. MailChimp.com is a great and very inexpensive web-based email marketing service for publishing newsletters…

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