Ask yourself this question: Do I give my customers legitimate reasons to use our website? Before you answer that let me explain the importance of giving them reasons to use the website. Your customer may not be ready to move forward with you at your pace. They don’t want to be rushed. And you don’t […]
Tag Archives | marketing
Don’t forget to promote your website offline as well For most businesses, their website is just the means to an end. By that I mean that their website is not what they are selling. But it should be seen as something instrumental to help achieve business goals. Those goals could be to provide information to […]
Over the years, I’ve heard a lot of chatter about the internet and a lot of hype promoting the internet as the solution to all problems. People are often perplexed and don’t know what to think even though they may using the internet every day. Is it really necessary to have a business website? Can […]
You’ve put in a lot of time and effort to create your website. You’ve just launched it and you may feel the need to shift your attention to other matters – the ones you may have put aside while creating the site. However, treating your business website as a “set it and forget it” can […]
Upcoming webinars, articles and resources for small business are available from Open Forum.
Often, a website fails to deliver due to insufficient offline promotion. It is sometimes a matter of misplaced expectations. Understanding the reasons for disappointing returns and what you can do about it will make a big difference. If you want people to beat a path to your door, you need to show them the way. […]
Just because your law firm is small, it doesn’t mean that you can’t be on an equal footing with the big firms in competing for clients. A small firm website can be a great equalizer!
We’ve all been taught from an early age that sharing is good. But if you’re in business, you should ask… How much market share are you giving your competition? How many competitors do you have for your different products and services? How do your potential customers decide who to give their business to? What makes […]
Not promoting your website and your domain name? It’s like keeping your best sales and customer reps hidden in a back room. Many organizations make the mistake of assuming that, if they build their website, somehow just come to it. If only that were true! Like anything else, you must promote your website if you […]
So you don’t think you need a website? (Think again.) As a web designer, I’ve heard all kinds of reasons business people give for why they don’t need a website. Although I don’t think that a website is always the key to business success, I do think that many people may be missing great opportunities […]