WordPress is a free and open source blogging tool and a content management system (CMS). It runs on a web hosting service. Some of the key features of WordPress are the inclusion of plug-in architecture and a “theme” system. Themes: Themes allow users to change the look and functionality of a WordPress website without altering […]
It’s a known fact and we all do it. People look online for health information Many of us do it despite our awareness that much of the health information inaccurate, outdated, confusing, or anxiety-provoking. Sometimes it’s even dangerous. If you’re a health professional you can use your website to take control of what patients learn. […]
Website hit counters are unhelpful. Most often used by amateur web designers. Extremely useful alternatives like Google Analytics are free.
Don’t overlook using your presentation content as inspiration for your next blog posting As a business professional, it’s likely that you give at least occasional presentations. These may be formal or informal, rehearsed or spontaneous. These presentations may be introductions, training, educational, sales, status reports, proposals, or other. The audiences may be business prospects, customers, […]
Often, a website fails to deliver due to insufficient offline promotion. It is sometimes a matter of misplaced expectations. Understanding the reasons for disappointing returns and what you can do about it will make a big difference. If you want people to beat a path to your door, you need to show them the way. And you need to offer them reasons they should. Management needs to understand the added value that a website can offer. And they must communicate that value to customers – offline as well as online.
Just because your law firm is small, it doesn’t mean that you can’t be on an equal footing with the big firms in competing for clients. A small firm website can be a great equalizer!