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SEO Success Factors

Are you paying attention to SEO success factors? There are a lot of factors affecting the amount of traffic to your website.  And there are a lot of actions that you can take to drive traffic. We can break these factors down to on-page and off-page. Search engine optimization (SEO) is very complex. It’s part…

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Is your website hiding in plain sight?

Looks can be deceiving So your website looks good to you and your visitors. That’s great. But how does it look to search engines? If your website is like most, a many of your visitors access your website from a link on a search engine results page – or “SERP”. A search engine can’t point…

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Search Engine Optimization basics

What is Search Engine Optimization (SEO)? Keywords in the text of your pages may help Google and other search engines to find your website. However, relevant links from other websites trusted websites can really to make your site show up high on the first page of web search results. These “backlinks” are critically important in…

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Search Engine Optimization – Why is it so important?

These days, just about every web developer claims to perform Search Engine Optimization (or “SEO”). For many this simply means adding in a few keywords and descriptions to the code on each page. However, the practice of proper SEO is part science and part art. It requires, in some measure, technology, marketing, statistical analysis, psychology,…

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