How your website is found on Google

What is Search Engine Optimization (SEO) and what is Search Engine Marketing (SEM). This brief video explains these. In our opinion, both are important. Both help bring people to your website. However, only Search Engine Optimization also assures that when visitors reach your site, they will find the site to be relevant to what they…

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Search Engine Optimization – Why is it so important?

These days, just about every web developer claims to perform Search Engine Optimization (or “SEO”). For many this simply means adding in a few keywords and descriptions to the code on each page. However, the practice of proper SEO is part science and part art. It requires, in some measure, technology, marketing, statistical analysis, psychology,…

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