content
Content checklist for restaurant websites
Some restaurant owners make the mistake of thinking that all they need for their website is to have their menu posted for customers to order from. While that may be true for some repeat customers, consider that any would-be customer may be looking at multiple restaurant websites before deciding to visit yours at this time.…
Read MoreStay in business despite the pandemic!
No doubt that by now, your business has been impacted by the pandemic shutdowns and by the changes in customer behavior that came as a result. Although there is always a silver linking – for some, with few exceptions that impact is largely negative. You know that COVID-19 is a killer — both a people…
Read MoreLooking online for health information
It’s a known fact and we all do it. People look online for health information Many of us do it despite our awareness that much of the health information inaccurate, outdated, confusing, or anxiety-provoking. Sometimes it’s even dangerous. If you’re a health professional you can use your website to take control of what patients learn.…
Read MorePresentation content as a source for blog posts
Don’t overlook using your presentation content as inspiration for your next blog posting As a business professional, it’s likely that you give at least occasional presentations. These may be formal or informal, rehearsed or spontaneous. These presentations may be introductions, training, educational, sales, status reports, proposals, or other. The audiences may be business prospects, customers,…
Read MoreDental practice websites
Know what to look for when considering a website for your dental practice. There are many so-called specialists in dental website practices. Many of the suggestions here apply to websites for other professions and businesses. Don’t get taken for a ride!
Read MoreResponding to bad reviews
Anyone with an axe to grind can post their opinions and negative reviews somewhere online. Follow these tips to prevent serious potential damage. In fact, bad reviews or not, this tips will make your site have more influence with your customers.
Read MoreDo you need a restaurant website?
A restaurant website can really help your business! Unless you’re a large group of restaurants or a national chain, chances are you don’t have a big budget for marketing. You have to watch your expenses closely. You need to stand out from other restaurants competing for the same customers. You also have a lot of…
Read MoreIncrease your market share
We’ve all been taught from an early age that sharing is good. But if you’re in business, you should ask… How much market share are you giving your competition? How many competitors do you have for your different products and services? How do your potential customers decide who to give their business to? What makes…
Read MoreIs your website hiding in plain sight?
Looks can be deceiving So your website looks good to you and your visitors. That’s great. But how does it look to search engines? If your website is like most, a many of your visitors access your website from a link on a search engine results page – or “SERP”. A search engine can’t point…
Read More